The Gardens of Alcatraz Logo

The garden volunteers are easy to spot on the island with our maroon colored t-shirts and sweatshirts. Proudly worn, our dark maroon uniform with the purple iris cannot be purchased but must be earned by volunteering five times in the gardens. Another source of pride is how faded the t-shirts become –the more faded the clothing becomes indicates a longer tenure, even the holes caused by names tags is something volunteers point out to each other.

 

 But how did our t-shirt come to be? Why was an iris chosen to represent the volunteer gardeners and the restoration work?

 

I spoke with Bill Prochnow and Vivian Young, graphic designers for the Golden Gate National Parks Conservancy to learn more.

 

The logo was developed in 2004 after Alcatraz poster by Michael Schwabbthe restoration project began in November 2003. In keeping with the existing park logos created by Michael Schwab, the iris graphic was designed to be fairly simple with bold colors and a strong black border. The Douglas iris drawing had already been designed by Vivian in 2004 for another project within the park, but had not been used. With iris being one of the survivor plants on the island, the decision to use the iris to represent Alcatraz was logical. Coincidentally, Douglas iris had been planted on the island by a group of BoyScouts in the early years of the island becoming a National Park, but had perished over the years. Amazing, a new clump of Douglas iris found its way to the island along the Main roadway and has flowered for the past two years.

The Gardens of Alcatraz volunteer t-shirt.Superimposing the iris image on the outline of the island’s silhouette tailored the graphic to represent the gardens. Reading into the images, the creation of the final graphic is perfect for the Gardens of Alcatraz – the harsh prison is softened by using yellow and the iris (the plants) dominate. A contrast to what visitors to the island expect to see.

 

The maroon color of our t-shirts was chosen by the late Carola Ashford, the gardens first Project Manager, simply because it was her favorite color. With a gift for color combination, she chose well as the maroon blended perfectly with the yellow and purple.

The start of the project was focused on removing vegetation to restore the gardens; so the wording on the shirts was worded ‘Alcatraz Garden Restoration’. The wording has since changed to ‘Gardens of Alcatraz’ to reflect that now there are gardens again to see and enjoy.

While our volunteer t-shirts still must be earned, we now offer a light lavender color version of our t-shirt for purchase in the island’s bookstores and online. The sale of our t-shirt helps to support our preservation work on the island.

 

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